ActivePipe

The Digital Group  has been recognized for Marketing Innovation in the World Business Awards 2017 for the research and development of ActivePipe. The World Business Award for Marketing Innovation [MKT] recognizes products and services that provide innovative solutions for new and existing market needs in the fields of marketing and communications.

The Digital Group (TDG) is a private company formed in 2009. Following lean and agile methodologies the business evolved and developed technical solutions in the areas of email marketing, eCommerce, affiliate and general digital marketing. In 2013, TDG acquired two successful web businesses in Digital Hive and Rocket Email, an email marketing platform for real estate.

The review and consolidation process that followed these acquisitions led the business to the conclusion that its expertise lay in the field of email marketing – more specifically, marketing automation. TDG had found its “niche”. The business invested in the development of ActivePipe, which since early 2015, has become the sole focus within TDG and all other business activities were progressively shut down.

ActivePipe is an email marketing and data discovery platform specifically tailored to the real estate industry. Proof Of Concept has been successful in the Australian and New Zealand markets and the product is now commercialised in these markets. ActivePipe is unique in its integration with all CRM systems used across the real estate industry in Australia, and also with multiple real estate portal data sources (e.g. realestate.com.au, domain.com.au). Automated content population and email communications target specific database segments, setting ActivePipe apart from email delivery systems the real estate industry previously employed.

ActivePipe’s success as an enterprise level email marketing platform for the real estate sector has been achieved via the development of algorithms that pull updated demographic/behavioural information from subscribers’ (clients and contacts of a real estate business) interactions with ActivePipe, their communications with third party property portals and from their CRM profiles to continually update agent segmentation data for better and more targeted communications.

Further innovation is ActivePipe’s data analysis and aggregation algorithm, which responds to behaviour and triggers communications with automated content creation and reporting for a multi-tier user hierarchy.

Other novel features are algorithms to sort and translate all data from disparate sources into a common format. This allows Active Pipe to interface with data from all CRMs and provide a reporting engine which draws inferences from subscriber interactivity and then automatically alerts agents to a hot buyer or seller opportunity.

ActivePipe’s core data discovery & analysis algorithm is in continual development and refinement in response to analysis of aggregated user interaction / behaviour data and the real estate industry’s requirement for ever sharper insights to buyer and seller intentions. Open rates, conversion rates and user behaviour patterns are reviewed continually to optimise technology. This analysis is a dynamic process and the driver of an optimised user experience for both public end users and agents.

For more information on ActivePipe go to activepipe.com

Organizational participation includes private companies, publicly listed companies, multinational subsidiaries, not-for-profit organizations, non-government organizations, educational institutions, franchise systems, partnerships, government departments, government agencies, local government and statutory bodies.

Entries are assessed utilizing a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilized as a structured model of assessment that enables the participating organizations to be benchmarked against world class performance standards. The WBA Framework consists of specialized assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organisations.

The program engages with organizations worldwide to benchmark the full spectrum of their human resource management practices. The program provides a notable opportunity for leading employers to be acknowledged and recognised for their achievements both nationally and internationally. The World Business Awards seeks to engage with the world’s business, innovation and technology leaders through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.

The recipients are acknowledged for their achievements and identified as the elite of their industry earning a place amongst a distinguished group by having their achievements being recognized on a prominent and far-reaching scale. Organizations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The process culminates in the recognition of leading employers which maximize the full potential of their workforce through practices that demonstrate effective employee recruitment, engagement and retention being acknowledged for their achievements both nationally and internationally. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened employer brand awareness within the respective industries both nationally and internationally.

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2018-05-29T12:22:56+00:002017, Uncategorized|