Products can be tangible or intangible and can include but are not limited to manufactured goods, devices, equipment, services, programs and activities from any of the following main product types:
- Electronics & Communications
- Home & Garden
- Beauty & Wellness
- Fashion & Lifestyle
- Food & Beverage
- Sports & Fitness
- Entertainment & Recreation
- Travel & Leisure
- Baby & Children’s products.
Entry is open to all domestic and international brands available in the consumer marketplace.
Products must be commercially available and comply with all applicable standards and regulatory requirements prior to entry. Prototypes or products still undergoing trials are ineligible to enter.
Entries are assessed utilizing a robust and dynamic framework to ensure that the assessment process is pertinent and objective. The World Business Awards Framework (WBA Framework) is utilized as a structured model of assessment that enables the participating organizations to be benchmarked against world class performance standards. The WBA Framework consists of specialized assessment modules pertaining to the evaluation criteria for each of the award categories. The criteria and sub-criteria provide a robust set of requirements that are used as the methodology for benchmarking and learning among the participating organizations.
The World Brand Awards are an integrated, hierarchical leadership program conducted on a national and international level. Eligible organizations from each region are invited to participate in the international chapter of the program at The World Brand Awards. Conducted annually and currently in its inaugural year, the awards has been established to honor the most innovative consumer brands by recognizing their most innovative consumer products. The program provides a notable opportunity for high-performing organizations which develop innovative consumer products to be acknowledged both nationally and internationally. The awards seek to recognize the world’s most innovative consumer brands through a global recognition and knowledge building initiative that is underpinned by the program’s established framework.
Organizations that participate are provided with the unique opportunity to benchmark themselves against the top performers globally. The recipients are acknowledged for their achievements and recognized as the elite of their industry earning a place amongst a distinguished group by having their products, projects, initiatives, contributions and achievements recognized on a prominent and far-reaching scale. The program provides the ultimate platform for building knowledge, increasing brand awareness, equity, loyalty and retention through increased exposure, recognition and prestige. This establishes a valuable resource that can be used extensively to create opportunities for publicity, positive organisational profiling and heightened brand awareness within the respective industries both nationally and internationally.